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reallygood
b2b content

doses of inspiration for b2b marketers and content creators, curated by Natalia Dinsmore (prev. content lead at Riskified, Windward, Balance, etc.)

not a newsletter, only sent when valuable

Natalia Dinsmore

featured posts

The power of a side hustle that brings you joy

Kelly is a lot more than a marketing writer. She’s been running podcasts as a side hustle for years. And her story is a perfect reminder that a lot of the marketing success stories we seek in our full-time jobs can be found in getting our own content out there.

natalia dinsmore

February 23, 2025

A seed-stage case study: How Oneleet is proving itself fast

Bryan used to be a hacker. He spent the past 10+ years helping companies become more secure. Now, he's building Oneleet. #2 on the Ahrefs list of top trending tech startups, $555K in revenue last month, and freshly launched on YC...Oneleet is having a moment and everyone should know about it.

natalia dinsmore

November 15, 2024

Storytelling @ Aleph: A case study

Erica knew that she didn't want to follow the same tired content playbook. So she took her 15-year background as a BBC reporter to do something different as she came in to build Aleph's in-house marketing and media team.

natalia dinsmore

October 31, 2024

Founder-led content case study: Exit Five

Founder-led content isn't just the new hype. It's a real and highly effective marketing strategy that should be on everybody's radar.

natalia dinsmore

October 23, 2024

Breaking down Clay's content strategy

I’m no Clay expert - I’m just a marketer that’s crushing hard on Clay’s GTM strategy and content marketing tactics.

natalia dinsmore

October 15, 2024

b2b podcasts... yes or no?

vps are starting podcasts for all the wrong reasons.

natalia dinsmore

October 1, 2024

the first 'not a newsletter' for b2b content

welcome to reallygood b2b content

natalia dinsmore

September 25, 2024

The power of a side hustle that brings you joy

Kelly is a lot more than a marketing writer. She’s been running podcasts as a side hustle for years. And her story is a perfect reminder that a lot of the marketing success stories we seek in our full-time jobs can be found in getting our own content out there.

natalia dinsmore

February 23, 2025

A seed-stage case study: How Oneleet is proving itself fast

Bryan used to be a hacker. He spent the past 10+ years helping companies become more secure. Now, he's building Oneleet. #2 on the Ahrefs list of top trending tech startups, $555K in revenue last month, and freshly launched on YC...Oneleet is having a moment and everyone should know about it.

natalia dinsmore

November 15, 2024

Storytelling @ Aleph: A case study

Erica knew that she didn't want to follow the same tired content playbook. So she took her 15-year background as a BBC reporter to do something different as she came in to build Aleph's in-house marketing and media team.

natalia dinsmore

October 31, 2024

Founder-led content case study: Exit Five

Founder-led content isn't just the new hype. It's a real and highly effective marketing strategy that should be on everybody's radar.

natalia dinsmore

October 23, 2024

Breaking down Clay's content strategy

I’m no Clay expert - I’m just a marketer that’s crushing hard on Clay’s GTM strategy and content marketing tactics.

natalia dinsmore

October 15, 2024

b2b podcasts... yes or no?

vps are starting podcasts for all the wrong reasons.

natalia dinsmore

October 1, 2024

the first 'not a newsletter' for b2b content

welcome to reallygood b2b content

natalia dinsmore

September 25, 2024

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