the first 'not a newsletter' for b2b content

hey, it’s Natalia.

i’ve worked in content marketing for 7 years and i still get excited about it.

but i also know what it’s like to feel burnt out, lose inspiration, or feel stuck in an echo chamber.

with so many newsletters and advice out there… the world of content marketing can sometimes all blur together as a lot of the same.

my goal with this not a newsletter is that you’ll get content to your inbox that will feel like a relief to that.

what to expect

• fresh content ideas—whether that’s expert insights, reviewing work of great content teams, data from speaking to founders and marketing teams every day, case studies, etc.

• for every post, i’ll be rounding up insights and examples from the b2b content world that are actionable. for example - 3 tips for building webinar agenda’s that don’t suck or 3 b2b blogs that are doing something right.

• most importantly, i’ll be sharing tips and opinions curated from the best content and marketing experts out there.

⁠⁠i just think thought leadership no longer stands out, EVEN if you’re the absolute best in the world. because one person only knows so much. that’s why i’m going to focus on pulling a lot from others in the content marketing world to inspire you rather than just share advice you might not even know how to apply to your content programs.

why not a newsletter? 

because i don’t want to flood your inboxes. i want to share value, when there is value to share. sometimes that could be every week, maybe other times only once a month.

who is this for?

for content marketers, marketers, and founders. ideally you:

• work at or with early-stage startups

• don’t have a ton of resources or big budgets

• see content as a core part of building your b2b brand

• move fast and want practical advice and examples to do so

• want content to produce high roi results but understand it’s a long-term play

it’s fun to create content you care about and love. i’m hoping i can make that even easier for you.

what’s next?

i’ll be breaking down content marketing tactics in a way that will help you have an opinion on ways you can (or not) apply it to your own work.

sometimes knowing what’s not right for you is just as powerful as having new ideas for what is.

it’s good to have you here. and if we aren't connected already, follow me on LinkedIn.

it’s awesome to meet you.

Natalia