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reallygood insights

how Olipop's giveaways drive millions in sales

giveaways are seen as "quick wins" but Olipop drives consistent growth with 'em

Jason Chernofsky

April 8, 2025

how e.l.f. became Gen Z's beauty brand

a masterclass in brand marketing, e.l.f. 3X'ed their revenue from 2021 to 2024, passing $1B in annual sales

Jason Chernofsky

April 2, 2025

how one branding project drove Prose to $160m a year

a masterclass in branding excellence, Prose went from 0 to $160m annual revenue within just 7 years of launching. here's how & who:

Jason Chernofsky

March 26, 2025

how Placer.ai hit $100m ARR by using their own product

a masterclass on data-driven content and PR, here's the story behind Placer becoming a household name in retail

Jason Chernofsky

March 19, 2025

how Headspace got paid to grow

a masterclass in how content partnerships with media companies, massive brands, and influencers took their brand to the next level

Jason Chernofsky

March 13, 2025

Breaking down Clay's content strategy

I’m no Clay expert - I’m just a marketer that’s crushing hard on Clay’s GTM strategy and content marketing tactics.

natalia dinsmore

October 15, 2024

Founder-led content case study: Exit Five

Founder-led content isn't just the new hype. It's a real and highly effective marketing strategy that should be on everybody's radar.

natalia dinsmore

October 23, 2024

Storytelling @ Aleph: A case study

Erica knew that she didn't want to follow the same tired content playbook. So she took her 15-year background as a BBC reporter to do something different as she came in to build Aleph's in-house marketing and media team.

natalia dinsmore

October 31, 2024

A seed-stage case study: How Oneleet is proving itself fast

Bryan used to be a hacker. He spent the past 10+ years helping companies become more secure. Now, he's building Oneleet. #2 on the Ahrefs list of top trending tech startups, $555K in revenue last month, and freshly launched on YC...Oneleet is having a moment and everyone should know about it.

natalia dinsmore

November 15, 2024

The power of a side hustle that brings you joy

Kelly is a lot more than a marketing writer. She’s been running podcasts as a side hustle for years. And her story is a perfect reminder that a lot of the marketing success stories we seek in our full-time jobs can be found in getting our own content out there.

natalia dinsmore

February 23, 2025

A seed-stage case study: How Oneleet is proving itself fast

Bryan used to be a hacker. He spent the past 10+ years helping companies become more secure. Now, he's building Oneleet. #2 on the Ahrefs list of top trending tech startups, $555K in revenue last month, and freshly launched on YC...Oneleet is having a moment and everyone should know about it.

natalia dinsmore

November 15, 2024

Storytelling @ Aleph: A case study

Erica knew that she didn't want to follow the same tired content playbook. So she took her 15-year background as a BBC reporter to do something different as she came in to build Aleph's in-house marketing and media team.

natalia dinsmore

October 31, 2024

Founder-led content case study: Exit Five

Founder-led content isn't just the new hype. It's a real and highly effective marketing strategy that should be on everybody's radar.

natalia dinsmore

October 23, 2024

Breaking down Clay's content strategy

I’m no Clay expert - I’m just a marketer that’s crushing hard on Clay’s GTM strategy and content marketing tactics.

natalia dinsmore

October 15, 2024

b2b podcasts... yes or no?

vps are starting podcasts for all the wrong reasons.

natalia dinsmore

October 1, 2024

the first 'not a newsletter' for b2b content

welcome to reallygood b2b content

natalia dinsmore

September 25, 2024

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